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Clay Clubhouse
Building clay community for all by redesigning Clay Clubhouse platform
My Role
User Research Lead
Interaction Designer
Timeline
June - August
Tools
Figma, Google Suite, JIRA
Methods and Approach
User Research, Affinity Mapping, Card Sorting, Personas, Journey Mapping, Competitive Analysis, Site Mapping, Feature Prioritization, Wireframing, Prototyping, Hi-Fi Mockups, Usability Testing, Branding, Style Guide
The Challenge
Solution & Focus Areas
Impact
Phase I - Discover
Setting Context
Jo Boyer started The Clay Clubhouse to bring people together through clay and creativity. This plcace is built on resilience and passion and brining everyone together. We wanted to help grow the community and hence we redesigned their website to reach more hearts.
Competitor Landscape
In order to better understand the landscape in Clay Clubhouse when it comes to their website navigation, booking sessions, I had to venture out to find out who else in the area had similar offerings.
In the immediate area, the most direct competitors with similar offerings are Clayroom, Pinckney Clay, Merrit Ceramics, Dusted Blue, Hickory Clay. Indirect competitors are TasteBuds Kitchen, Pain with a Twist, Blo-Dry Bar. I looked into Navigation from the landing page, categorization, booking sessions, payment methods and visual aspects.
Phase II - Define
Methodology :
Virtual User Interviews over Zoom.
Number of Participants :
11
Primary Persona
Secondary Persona
Key Takeaways
Problem Statement
Phase III - Design
Ideation
We used our Client’s prototype flow as a starting point for ideation. It gave us an understanding of the tasks our users needed to navigate through: to sign up for classes, adding sessions to cart, getting to know about upcoming events, memberships and frequently asked questions. We got together to develop questions to spark ideation.
Through Business Lens
We also included our stakeholders to an ideation workshop where participants chose their favorite ideas and offered additional thoughts to solve each question. For each idea, we discussed why it was impactful and how it should be prioritized in our designs. We chose the following features to implement in our designs.
Ideas
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Clear categorization
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Have read more bread crumb for detailed information about the class
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They have a join waitlist option that’s great. It’s hopeful message to the users rather than saying no slots available
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Details about instructor/ About Instructor page
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Having mentioned “What to Expect”, sets right expectations upfront.
User Flows
Signing Up for Classes and Open Studio -
Testing Our Prototype
​After developing a mid-fidelity prototype, we wanted to conduct usability testing to uncover any points of friction in navigation.
Phase IV - Deliver
Design Solution and Final Prototype
Easy Booking
See what's Open with our Calendar View for Open Studio Reservations. Just click on the date you want, and available time slots pop right up, making it a breeze to snag your spot!"
Events
The landing page features intuitive buttons inviting you to book a class, explore open studio, or discover membership options. Clicking "Book a Class" or "Learn More" about our classes directs you to comprehensive details about each offering.
Seemless Navigation & Effortless Engagement
Events page has information about the upcoming events if there are any and also we have included past events pictures. By showcasing past events, visitors gain insight into the atmosphere and activities
Almost at the finishing Line !
I conducted another round of usability testing where prototype was tested with 4 tasks from before. These tasks focused on user flows with the goals of finding the right class and booking the classes, Signing up and paying for the membership, Booking Open Studio Slots and Learning more about the upcoming events and studio space.
Phase V - Reflect
Next Steps
Given more time on this project, I would have conducted more usability tests with members and also new users to gather more feedback and understand what information was most important to users to ensure they had a wholesome and convenient user experience. I would also build out more on the members experience and leverage the insights we gathered during the discovery phase.
Reflections
Website Analytics can uplift the design process -
Someone who is not scared of numbers and loves solving puzzles, I felt the absence of access to website analytics was the missing puzzle in the project.
The insights website analytics can offer from bounce rates, user flow funnels and conversion rates can significantly aid in any website or app design, especially in a user-centered process.
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